Pure Fishing Inc., the world’s largest fishing tackle company, announces the close of its purchase of Plano Synery Holdings Inc., effective April 16 2021. As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in the enthusiast hunting, sport shooting, and rugged outdoor market.
Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the company’s existing footprint in the global fishing tackle market. Pure Fishing will also retain ownership of Plano’s storage and fall storage business, as well as the Creative Options and Caboodles brands. This strategic acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners.
“This acquisition allows Pure Fishing to continue to build upon its industry-leading position within the fishing industry, something that remains a priority for the company,” said Pure Fishing CEO Harlan Kent. “By selling the archery and hunting accessories brands to GSM Outdoors, already a leader in the hunting and outdoors industry, we have created great brand alignment for both companies, which allows each of us to play to our own unique strengths.”