Category Archives: News

Pure Fishing through it’s brands Berkley and Abu Garcia are proud to support the 2023 Pirtek Fishing Challenge, this year offering a record $380,000 in cash and prizes. With over 2300 registrations currently and all proceeds going to support the Prostate Cancer Foundation of Australia and St Vincent’s Hospital, this year is going to be

Pure Fishing has proudly joined the Westpac Helicopter Collective to assist them to continue their incredible work in the Northern NSW area

We’re excited to announce another major international fishing brand has joined LegaSea and our fight to restore marine abundance. PENN is a common name in the recreational fishing space and recognised as one of the best in the business with millions of experienced anglers around the world putting their faith in PENN products every day.

As a reflection of continued core business growth and recent acquisitions in its portfolio, Pure Fishing unveiled its largest stand yet at the Australian Fishing Trade Association annual trade show on the Gold Coast, QLD, last week. Awarded ‘Best Large Stand’ at the show, Pure Fishing’s presence had over 1700 SKUs on display and captured

Pure Fishing Inc., the world’s largest fishing tackle company, today announced the acquisition of Svendsen Sport, a leading supplier of fishing tackle in Europe and owner of leading brands in that market including Savage Gear, Prologic, MadCat, WaterWolf and DAM. The purchase of Svendsen Sport further strengthens Pure Fishing’s position as a global powerhouse in

Pure Fishing Inc., the world’s largest fishing tackle company, announces the close of its purchase of Plano Synery Holdings Inc., effective April 16 2021.  As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in