Pure Fishing Unveils New Stand and Takes Home Multiple Awards at AFTA 2022

As a reflection of continued core business growth and recent acquisitions in its portfolio, Pure Fishing unveiled its largest stand yet at the Australian Fishing Trade Association annual trade show on the Gold Coast, QLD, last week.

Awarded ‘Best Large Stand’ at the show, Pure Fishing’s presence had over 1700 SKUs on display and captured hero brands including PENN, Berkley, Abu Garcia, Ugly Stik, Plano, Frabill, Hardy, Shakespeare and Owner. Interactive elements such as lure swim tanks and fish fighting simulators proved to be a hit with the trade and consumers alike.

Pure Fishing also took home three more ‘Best In Show’ awards for new products, including:

  • Best Soft Lure – Berkley Shimma shrimp Weedless 150mm
  • Best Fishing/ Boating Accessory – Berkley Master Caster Kit
  • Best Tackle Management – Plano Atlas Tackle Backpack

“It had been three years since the last show and we had a lot of exciting things to share with our customers and consumers alike. The show was a great success and we were able to celebrate that with our team and customers together” said Mitch Birt, Pure Fishing Country Manager ANZ. “Our business has aggressive plans to drive growth, we’re throttle down into this season with our biggest NPD range ever supported by an increased investment in consumer focused marketing.”