Author Archives: purefish_admin

Pure Fishing Unveils New Stand and Takes Home Multiple Awards at AFTA 2022

As a reflection of continued core business growth and recent acquisitions in its portfolio, Pure Fishing unveiled its largest stand yet at the Australian Fishing Trade Association annual trade show on the Gold Coast, QLD, last week. Awarded ‘Best Large Stand’ at the show, Pure Fishing’s presence had over 1700 SKUs on display and captured

Pure Fishing Acquires Svendsen Sport

Pure Fishing Inc., the world’s largest fishing tackle company, today announced the acquisition of Svendsen Sport, a leading supplier of fishing tackle in Europe and owner of leading brands in that market including Savage Gear, Prologic, MadCat, WaterWolf and DAM. The purchase of Svendsen Sport further strengthens Pure Fishing’s position as a global powerhouse in

Pure Fishing Announces The Close of Purchase of Plano Synergy Holdings Inc.

Pure Fishing Inc., the world’s largest fishing tackle company, announces the close of its purchase of Plano Synery Holdings Inc., effective April 16 2021.  As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergy’s archery and hunting accessories brands to GSM Outdoors, the leader in